Opus Style had a client that was interested in increasing brand awareness and updating their customer email database via an entry form that would be filled out in retail stores. Challenges they faced included accomplishing these goals in an extremely competitive space, with a consumer audience that’s too busy in the moment, and potentially unwilling to give out their email address.
The client asked the Opus Style team to develop a concept and provide giveaway options that could be displayed in the store. Our solution? A custom branded mountain bike giveaway.
The campaign ended up being a huge success, generating increased traffic and sales while giving the consumer additional incentive to fill out the email contact card through the raffle entry