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    Why Promotional Product Marketing is the Most Bang for Your Buck

    - Friday, November 11, 2016


    As marketers, our ultimate goal is to extend the life of an event, to extend the attendees’ experience, and to leave a lasting and positive impression of the brand being represented. Giving an attendee something tangible such as a branded water bottle, bag, or power bank to take home is a great way to help attendees remember their positive experience, and is one of the most cost-effective ways to increase brand interest compared to other forms of advertising such as television and print.

    As a form of advertising, promotional products cost less to produce and are more effective than many of other advertising media. We can break this down by comparing impressions gained to money spent. Promotional products cost an average of $0.60 per brand impression, while television and print ads cost an average of $1.80 per impression. [1] We can further break this statistic down by specific products and media. A branded bag gets 1,000 impressions per dollar spent while magazine print ads only receive 22, and prime time cable ads generate only 200 impressions per dollar spent. [2] Television and print ads can be fleeting and are often seen only in passing, while a promotional product can generate more face-time with its target audience and user and (including collateral impressions), especially if it can be used daily.[3]

    * Data from Quality Logo Products

    Everyone loves getting free stuff especially if it’s something they can actually use! Eighty percent of promotional products purchasers’ list usefulness as their top priority when selecting items for their brand.[4] If users are given an item they like and can use, they will likely relate their positive feelings back to the imprinted brand.

    Beyond functionality, relevance is nearly as important to consider. Seventy-one percent of buyers say a product related to the end user’s industry is the second most important feature when selecting a product.[5] Strategic planning and target audience research can help a brand identify products that align with their audience’s industry and geared towards their interest. Increased audience interest creates a more positive brand impression and a higher likelihood of future brand engagement. In a study conducted by the PPAI, fifty-two percent of recipients did business with the brand after receiving a promotional product.[6]

    Giving someone something they can hold and use is more likely to leave a positive impression than a television commercial they can fast-forward through or a magazine ad they can flip past. We want end users to have a lasting impression of the brand we are advertising - promotional products are much more cost effective in accomplishing this goal.

    1-3 Chrisos, Marianne. "How Many Brand Impressions Do Promotional Products Actually Get?" Web log post. Quality Logo Products. https://www.qualitylogoproducts.com/blog/infographic-promotional-products-brand-impressions/



    4-5 Relative Insights. PPAI 2016 Buyer Study.


    [6] PPAI. Promotional Products Work Fact Book.

    We offer more than you think...

    - Saturday, October 20, 2012

    As a part of Opus Solutions, an integrated event management agency, Opus Style offers an advantage over its promotional product competitors.

    At Opus Style we have a strong understanding of the event management process unlike most promotional product distributors. We know what it takes to put on a successful program or event, and we recognize the importance of timing, quality and cost. As your go-to promotional provider, we are here to deliver buzz-worthy products and customer satisfaction for all of your product needs.

    To help you get to know us better and see what makes Opus Style different, we put together a short list of the top reasons why utilizing Opus Style will help your company achieve their goals more efficiently.

    International. Going abroad? Planning an event or shipping overseas can be a challenge in itself, but it makes it more difficult when you are faced with tight time frames or the need for products local to your destination. Well, no big deal for Opus Style. With executing countless international events each year and working with many global companies, managing international projects is just another day at the office. Our shipping department knows the ins and outs of getting products where they need to go, and we are the product professionals. Leave it to us to help you get as much or as little local flavor as you desire next time you go international.

    Greater Resources. We all have our specialty, and ours is delivering a full experience that advertising and corporate materials alone do not convey. Through our core services we are sure to achieve your goals. Pick and choose what services you need and when. Promotional Products aren’t used just for tradeshows and events. Branding products is limitless - branded office supplies, staff shirts, employee appreciation, client and/ or new hire welcome kits, holiday gifts and the list goes on.

    Quality Control.
    You have a reputation to keep, just like we do. At Opus we stand by our products and services 100%. There should never be a doubt that you are getting exactly what you ordered.

    Experience. At Opus Solutions we strive to develop and maintain high performing teams that are dedicated to delivering the highest level of products and services to our clients. With over 20 years of experience we look forward to the opportunity to source that original product that excites. Opus Style thrives off of innovation.

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    Graphic Design. With an in-house art
    department we are able to modify or create art as needed, as well as provide virtual proofs quickly. Ordering multiple deliverables has never been so easy. Keep it all in one place and ensure more seamless branding.

    Shipping, Fulfillment & Services.
    Our experienced warehouse and program services teams are ready for any project no matter how big or small it may be. Product warehousing, gift wrapping and distribution - we are ready to do it all!

    One Point of Contact.
    Opus Solutions is a single-source solution for companies to increase their brand awareness and success through multiple avenues.
    By working with one source for promotional products, event management, web and database engineering, event strategy and design, program management and warehouse services you are able to take a step back and redirect your resources to other areas. It won’t take long to feel like we are just an extension of your team.




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